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Tuesday, October 5, 2010

Media Watch "PC Gone Mad" - Turn It Up Mike

Media Watch – Junior Master Chef Advertisers -
Episode October Long Weekend Monday 4th October.

Segment :Turn It UP Mike – Media Watch Segment on Master Chef Advertisers

Radio 2SM 60 second spot Tuesday, 5th October, 2010.
with Grant Goldman

I don't often take the time to watch the ABC's Media Watch program, and last night's episode confirmed why.

First they exposed Woman's Day for taking journalistic liberties with their Kate Ritchie wedding day cover story but then the segment was political correctness gone mad.

In a piece written by Greg White at the Coffs Habour Advocate 
 Greg gives readers his opinion about the now former Sports Minister Kate Ellis MP and how attractive she is. Well that is widely acknowledged neither Greg nor the Advocate have made a factual mistake there.

But then the Media Watch host starts to rip into the Junior Master Chef PROGRAM itself 
and on what you might well ask? What spin, shenanigans and falsehoods are the people at Junior Master Chef up to?.

Well according to the next 4 minutes and 56 seconds of Media Watch the advertisers who advertise their products during the ad breaks in the Junior Master Chef episodes are not complying with the voluntary anti junk food advertising code that they haven't signed … Turn It Up.

I'm Michael Robinson.

The segment of Turn It UP Mike was heard on
Radio 2SM 60 second spot Tuesday 5th October 2010.
with Grant Goldman, after 7am News.

Where to Listen:
Turn It UP Mike Segment can be heard 
on Radio 2SM and stations on the Super Network
Monday to Friday with Grant Goldman.
click on Grant Goldman and Listen Live online

How to Contact
To sponsor this segment on the 2SM
Super Radio Network and
online email me at

Proudly supported by:

I want to thank the team from Bow Bow Plumbing.
Commercial plumbing maintenance, based in (not limited to) the Sydney area.

I've known them for a long time and always been impressed by them. 

Bow Bow Plumbing brings a work ethic to the job that we need
more of in the business world.

If you have need for a commercial plumber, check him out.

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